Sony Alpha 7R VI + FE 28-70mm f2 GM

Sony Alpha ILCE-7R VI Body

The Alpha 7R VI is the ultimate tool for creators who expect outstanding resolution and advanced performance, thanks to the newly developed 66.8 MP back-illuminated multi-layer Exmor RS sensor and the BIONZ XR2 processor with built-in AI. It offers outstanding detail with up to 30 fps blackout-free shooting and 8K 30p video recording, combining high resolution and fast shooting in one system. Every decisive moment is captured thanks to pre-capture and real-time detection autofocus (AF+). Up to 16 stops of dynamic range ensure precise results. More creative flexibility thanks to improved stabilization of up to 8.5 stops and advanced RAW workflows. Designed to meet the highest standards, the camera features a high-resolution electronic viewfinder, dual USB-C ports and professional interfaces. The Alpha 7R VI is ideal for professional and advanced creators and offers uncompromising image quality in every shooting situation.

Resolution redefined

Precise nuance capture meets the highest resolution and powerful color expression thanks to the back-illuminated and stacked Exmor RS sensor with 66.8 MP and BIONZ XR2™ processor. Up to 16 stops of dynamic range and advanced RAW workflows, including Pixel Shift Multi Shooting, allow more flexibility than ever before to optimize every detail in post-production.

Fast and smart at the same time

Blackout-free continuous shooting at up to 30 fps and AF/AE tracking capture every decisive moment. The further improved AI-based real-time detection autofocus (AF+) ensures precise subject detection and tracking, even with smaller or fast subjects - for successful shots in all conditions.

Natural, accurate image reproduction

Consistent, natural results with AI-based automatic white balance, improved noise reduction and enhanced color gradation. Tools such as D-Range Optimizer (up to LV8) and Composite RAW (HDR, NR, Pixel Shift) help to preserve details in bright areas and shadows, even in high contrast scenes.

Hardware for professional demands

Designed for demanding environments, the Alpha 7R VI features a high-resolution electronic viewfinder, backlit buttons and improved ergonomics for reliable handling in all conditions. The revised power supply system and dual USB-C ports guarantee reliable performance, longer shooting times and efficient data processing on set.

The ultimate tool

Process high-resolution files in an instant thanks to fast and stable transmission with Wi-Fi 6 (6 GHz). Dual USB-C connections allow for simultaneous power and data transfer, enabling smooth, uninterrupted workflows from capture to final result.

Sony FE 28-70mm f2 GM (SEL2870GM)

More creative freedom with the Sony FE 28-70mm F2 GM lens. This versatile Zoom lens combines the optical quality of G Master with an aperture of F2 for exceptional performance, even in low light. Designed for both photography and videography, the lens offers smooth bokeh, cinematic images and a reliable design. Whether you're shooting portraits, landscapes or video, this lens delivers impressive results every time.

G Master - Optical perfection

The Sony FE 28-70 mm F2 GM lens delivers stunning image quality with its advanced G Master optics, offering exceptional sharpness and contrast right to the edge of the frame. The F2 aperture and 11 diaphragm blades allow you to isolate the subject and achieve a harmonious bokeh that rivals the quality of fixed focal lengths.

Your subject, always in focus

Experience the fast, precise and quiet autofocus of the FE 28-70 mm F2 GM with XD linear motor technology. Perfect for capturing fast-moving subjects for sports photographers or filmmakers, for example. During continuous focusing, the revised autofocus ensures precise tracking of the subject.

Film-ready scenes

The lens was also developed for filmmakers and features a customizable Zoomrotation resistance and optional stepless aperture control. Compatibility with Sony Breathing Compensation further reduces focus breathing.

Made for professionals

The FE 28-70 mm F2 GM is designed for demanding shooting environments and is dust and moisture resistant*. The compact and lightweight design for this class makes the lens perfect for any shooting occasion.

100% dust and moisture protection cannot be guaranteed.

Made for the future

The lens is optimized for future features of the Alpha system. It enables shooting at up to 120 frames per second, supports Active Stabilization and ensures precise autofocus tracking, even with 4K120p recordings.