Sony Alpha 7R VI + SEL FE 300mm f2.8 GM OSS

Sony Alpha ILCE-7R VI Body

The Alpha 7R VI is the ultimate tool for creators who expect outstanding resolution and advanced performance, thanks to the newly developed 66.8 MP back-illuminated multi-layer Exmor RS sensor and the BIONZ XR2 processor with built-in AI. It offers outstanding detail with up to 30 fps blackout-free shooting and 8K 30p video recording, combining high resolution and fast shooting in one system. Every decisive moment is captured thanks to pre-capture and real-time detection autofocus (AF+). Up to 16 stops of dynamic range ensure precise results. More creative flexibility thanks to improved stabilization of up to 8.5 stops and advanced RAW workflows. Designed to meet the highest standards, the camera features a high-resolution electronic viewfinder, dual USB-C ports and professional interfaces. The Alpha 7R VI is ideal for professional and advanced creators and offers uncompromising image quality in every shooting situation.

Resolution redefined

Precise nuance capture meets the highest resolution and powerful color expression thanks to the back-illuminated and stacked Exmor RS sensor with 66.8 MP and BIONZ XR2™ processor. Up to 16 stops of dynamic range and advanced RAW workflows, including Pixel Shift Multi Shooting, allow more flexibility than ever before to optimize every detail in post-production.

Fast and smart at the same time

Blackout-free continuous shooting at up to 30 fps and AF/AE tracking capture every decisive moment. The further improved AI-based real-time detection autofocus (AF+) ensures precise subject detection and tracking, even with smaller or fast subjects - for successful shots in all conditions.

Natural, accurate image reproduction

Consistent, natural results with AI-based automatic white balance, improved noise reduction and enhanced color gradation. Tools such as D-Range Optimizer (up to LV8) and Composite RAW (HDR, NR, Pixel Shift) help to preserve details in bright areas and shadows, even in high contrast scenes.

Hardware for professional demands

Designed for demanding environments, the Alpha 7R VI features a high-resolution electronic viewfinder, backlit buttons and improved ergonomics for reliable handling in all conditions. The revised power supply system and dual USB-C ports guarantee reliable performance, longer shooting times and efficient data processing on set.

The ultimate tool

Process high-resolution files in an instant thanks to fast and stable transmission with Wi-Fi 6 (6 GHz). Dual USB-C connections allow for simultaneous power and data transfer, enabling smooth, uninterrupted workflows from capture to final result.

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SEL FE 300mm f2.8 GM OSS

The G Master telephoto lens FE 300mm F2.8 GM OSS from Sony redefines the standards in professional photography. Designed specifically for professionals, this lens combines exceptional optical performance, lightning-fast autofocus and remarkable versatility, all in a compact body

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Thanks to its advanced processing technology, the lens achieves impressive results with high resolution, minimal chromatic aberration and virtually no reflections or ghosting. This makes it the perfect choice for razor-sharp sports and wildlife photography. Two XD linear motors ensure outstanding AF performance, fast tracking and breathing compensation when shooting stills and video

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Despite its impressive performance, this F2.8 telephoto lens is the smallest and lightest in its class, making it unbeatably portable, ergonomic and well-balanced. The lens is also designed to be dust and moisture resistant and is fluorine coated to ensure maximum reliability

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The SEL300F28GM is an essential tool for anyone who wants to turn their creative vision into reality with the latest lens technology

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Lightning-fast autofocus: fluid and precise, ideal for sports and wildlife photography

Thanks to Sony's XD linear motor technology, this lens offers outstanding autofocus performance - precise, fast and quiet - for photographers and filmmakers

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the latest autofocus technology of Sony's Alpha cameras* and offers a seamless experience when tracking fast-moving subjects, making it the ideal choice for sports and wildlife photography

*On selected cameras

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G Master quality: Outstanding resolution and impressive bokeh

The G Master telephoto lens FE 300 mm F2.8 GM OSS delivers first-class image quality from the center of the image to the edge. Ghost effects and reflections are minimized even in difficult lighting conditions - for professional content in any situation

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Low weight for exceptional mobility

Developed with Sony's special optical technologies, the lens is incredibly versatile and portable. Weighing just 1,470 g and with a rear-facing center of gravity, it is designed for handheld shooting on long shooting days. The lens is compatible with teleconverters, making it very flexible for tracking fast-moving subjects

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Precision and reliability: designed for top performance

The FE 300 mm F2.8 GM OSS is versatile and offers professional-level control. It combines the best features of Sony, such as four customizable buttons, optical stabilization and a focus ring for assigning additional functions. The dust- and moisture-resistant lens with fluorine coating can be used reliably indoors and outdoors

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Future-oriented

Lenses from Sony fully exploit the potential of your Alpha camera. In combination with the latest Alpha model, the lens allows you to shoot at 30 fps with the Alpha 1, for example, as well as accurate autofocus in 4K120p resolution and sets new standards in photography and filming

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