Sony Alpha ILCE-7R VI Body
The Alpha 7R VI is the ultimate tool for creators who expect outstanding resolution and advanced performance, thanks to the newly developed 66.8 MP back-illuminated multi-layer Exmor RS sensor and the BIONZ XR2 processor with built-in AI. It offers outstanding detail with up to 30 fps blackout-free shooting and 8K 30p video recording, combining high resolution and fast shooting in one system. Every decisive moment is captured thanks to pre-capture and real-time detection autofocus (AF+). Up to 16 stops of dynamic range ensure precise results. More creative flexibility thanks to improved stabilization of up to 8.5 stops and advanced RAW workflows. Designed to meet the highest standards, the camera features a high-resolution electronic viewfinder, dual USB-C ports and professional interfaces. The Alpha 7R VI is ideal for professional and advanced creators and offers uncompromising image quality in every shooting situation.
Resolution redefined
Precise nuance capture meets the highest resolution and powerful color expression thanks to the back-illuminated and stacked Exmor RS sensor with 66.8 MP and BIONZ XR2™ processor. Up to 16 stops of dynamic range and advanced RAW workflows, including Pixel Shift Multi Shooting, allow more flexibility than ever before to optimize every detail in post-production.
Fast and smart at the same time
Blackout-free continuous shooting at up to 30 fps and AF/AE tracking capture every decisive moment. The further improved AI-based real-time detection autofocus (AF+) ensures precise subject detection and tracking, even with smaller or fast subjects - for successful shots in all conditions.
Natural, accurate image reproduction
Consistent, natural results with AI-based automatic white balance, improved noise reduction and enhanced color gradation. Tools such as D-Range Optimizer (up to LV8) and Composite RAW (HDR, NR, Pixel Shift) help to preserve details in bright areas and shadows, even in high contrast scenes.
Hardware for professional demands
Designed for demanding environments, the Alpha 7R VI features a high-resolution electronic viewfinder, backlit buttons and improved ergonomics for reliable handling in all conditions. The revised power supply system and dual USB-C ports guarantee reliable performance, longer shooting times and efficient data processing on set.
Process high-resolution files in an instant thanks to fast and stable transmission with Wi-Fi 6 (6 GHz). Dual USB-C connections allow for simultaneous power and data transfer, enabling smooth, uninterrupted workflows from capture to final result.
Sony SEL FE 50-150mm f2 GM
Discover your creative freedom with the FE 50-150mm F2 GM lens from Sony. This versatile Zoomlens combines G Master quality with a fast F2 aperture for outstanding low-light performance. Ideal for stills and video, it offers smooth bokeh, cinematic shots and a reliable design. Whether you're shooting portraits, weddings or video, this lens will deliver impressive results.
A groundbreaking F2 telephoto zoom for new expressive possibilities
For creators looking for next-generation versatility and expressiveness, this telephoto zoom lens is the world's first (as of April 2025) to cover a range of 50-150 mm with a maximum aperture of F2. The deep bokeh ensures creative portraits using telephoto compression and the wide aperture is ideal for indoor events. Add to this an internal Zoom in an agile lens.
Powerful resolution of a high-quality fixed focal length lens
Innovative optical design and processing for unparalleled performance. Two precise XA (Extreme Aspherical) elements in a state-of-the-art optical design and precisely controlled aberrations provide excellent resolution at all apertures, including F2. Two Super ED (Extra-low Dispersion) glass elements and three aspherical glass elements suppress chromatic aberration, while AR Nano Coating II minimizes reflections and ghosting.
Outstanding mobility and handling in an F2 telephoto zoom
This large telephoto Zoom lens offers easy handling with a weight of only 1340 g (without tripod base) and a length of 200 mm (7-7/8 inches). Despite the large aperture, it is comfortably durable. The internal Zoom ensures perfect balance, which is particularly suitable for indoor sports and similar shots. The 50-150 mm range allows you to shoot without the interruption of changing lenses.
Fast, precise autofocus and uninterrupted subject tracking
Four XD (Extreme Dynamic) precision linear motors drive the focus group for fast, accurate and quiet focusing that fully utilizes the performance potential of autofocus in modern camera bodies. Tracking can easily keep up with the α III's maximum continuous shooting speed of 120 fps3 and is consistently reliable even when Zooming. This lens is perfect for professionals who need the perfect shot at the right moment.
Professional reliability and operation
Ease of use is enhanced by an aperture ring with on/off click switch and lock switch, three assignable focus hold buttons and a DMF switch that can be used to temporarily switch to manual focus when using AF. Although the lens is relatively large, the camera grip has plenty of room. The detachable tripod has 1/4" and 3/8" screw holes and a dust/moisture resistant design for maximum reliability.
Advanced expression and video applications
Focus breathing is effectively reduced for smoother images, and the linear response MF enables precise manual focusing for maximum sharpness and resolution. With F2 depth of field, focus shift and Zoom effects can be used to create natural transitions that draw the viewer's eye. Precise focusing at high frame rates for 4K 120p/FHD 240p4 recording is easily achieved and the entire system operates with minimal noise and vibration.
Outstanding G Master optics
This G Master lens from Sony with its advanced G Master optics delivers impressive image quality with outstanding sharpness and clarity right into the corners. The fast F2 aperture with 11 blades enables clear cropping of the subject with a soft bokeh in the quality of a fixed focal length.
Your content, always razor sharp
The XD linear motors of the FE 50-150 mm F2 GM offer fast, precise and silent autofocus. Its advanced tracking makes it an excellent choice for event photography or video recording to capture fast-moving subjects, as it keeps your subject in focus even during erratic movements.
Cinematic scenes
This professional Zoom lens has also been developed for filmmakers and offers smooth transitions when focusing, an aperture ring click-stop function that can be switched off and minimal focus breathing for stable framing. It is compatible with Sony's Breathing Compensation, so you can create a cinematic feel to the focus transitions in your scenes.
Made for professionals
The full-frame lens from Sony is made for challenging shooting environments, with a weather-resistant construction that offers protection against dust and moisture*. With its comparatively small, lightweight design, it is ideal for any shooting situation
*100% dust and moisture protection not guaranteed
Made for the future
With Sony lenses, you benefit from all current and future α system features. You can shoot at up to 120 frames per second, achieve more stable shots with the "Active Stabilization" function and enjoy flawless AF tracking even in slow motion in 4K120p.
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