Sony Alpha 7R VI + SEL FE 50mm f1.4 GM

Sony Alpha ILCE-7R VI Body

The Alpha 7R VI is the ultimate tool for creators who expect outstanding resolution and advanced performance, thanks to the newly developed 66.8 MP back-illuminated multi-layer Exmor RS sensor and the BIONZ XR2 processor with built-in AI. It offers outstanding detail with up to 30 fps blackout-free shooting and 8K 30p video recording, combining high resolution and fast shooting in one system. Every decisive moment is captured thanks to pre-capture and real-time detection autofocus (AF+). Up to 16 stops of dynamic range ensure precise results. More creative flexibility thanks to improved stabilization of up to 8.5 stops and advanced RAW workflows. Designed to meet the highest standards, the camera features a high-resolution electronic viewfinder, dual USB-C ports and professional interfaces. The Alpha 7R VI is ideal for professional and advanced creators and offers uncompromising image quality in every shooting situation.

Resolution redefined

Precise nuance capture meets the highest resolution and powerful color expression thanks to the back-illuminated and stacked Exmor RS sensor with 66.8 MP and BIONZ XR2™ processor. Up to 16 stops of dynamic range and advanced RAW workflows, including Pixel Shift Multi Shooting, allow more flexibility than ever before to optimize every detail in post-production.

Fast and smart at the same time

Blackout-free continuous shooting at up to 30 fps and AF/AE tracking capture every decisive moment. The further improved AI-based real-time detection autofocus (AF+) ensures precise subject detection and tracking, even with smaller or fast subjects - for successful shots in all conditions.

Natural, accurate image reproduction

Consistent, natural results with AI-based automatic white balance, improved noise reduction and enhanced color gradation. Tools such as D-Range Optimizer (up to LV8) and Composite RAW (HDR, NR, Pixel Shift) help to preserve details in bright areas and shadows, even in high contrast scenes.

Hardware for professional demands

Designed for demanding environments, the Alpha 7R VI features a high-resolution electronic viewfinder, backlit buttons and improved ergonomics for reliable handling in all conditions. The revised power supply system and dual USB-C ports guarantee reliable performance, longer shooting times and efficient data processing on set.

The ultimate tool

Process high-resolution files in an instant thanks to fast and stable transmission with Wi-Fi 6 (6 GHz). Dual USB-C connections allow for simultaneous power and data transfer, enabling smooth, uninterrupted workflows from capture to final result.

Sony SEL FE 50mm f1.4 GM

Sony expands its range of full-frame lenses with the FE 50mm F1.4 GM, the latest addition to the G Master series. This lens is remarkably lightweight and offers exceptional resolution, beautiful bokeh and fast autofocus. Sony has announced the SEL50F14GM model, which is a high-quality 50mm fixed focal length with a remarkably compact and lightweight design. It offers first-class image quality, especially at an aperture of F1.4, which goes hand in hand with the high resolution and natural bokeh that Sony's G Master series is known for. Ideal for various photo and video scenarios such as portrait, landscape, travel and wedding photography, the FE 50mm F1.4 GM

features advanced optical technologies and is equipped with XA elements and an ED glass element to correct spherical aberration and chromatic aberration. Nano Coating II reduces reflections, even in backlighting. The lens is also equipped with XD linear motors, which enable precise and fast focusing. The FE 50 mm F1.4 GM is reliable and quiet even in low-light environments.

The lens is compact and lightweight, with a diameter of 80.6 mm and a length of 96.0 mm. Weighing only 516 grams, it is 33 percent lighter and has 15 percent less bulk than previous models with the same specifications. It is versatile and suitable for portraits, landscapes, weddings, travel and other shots. The lens can also be used on gimbals and drones

. The FE 50 mm F1.4 GM has focus hold buttons and a focus selector switch to increase versatility. The configurable focus hold buttons can be assigned different functions, and the focus selector switch enables quick switching between autofocus and manual focus. The lens is dust and moisture resistant and has a fluorine coating to protect against fingerprints, dust, water and oil. The lens can be used in almost any shooting environment without restrictions.

The Sony SEL50F14GM lens with fixed focal length and F1.4 aperture is specially optimized for full-frame photos and videos. With its modern optical design, which includes an ED element, two XA elements and an aspherical element, it guarantees outstanding resolution.

The circular aperture with 11 blades of the SEL50F14GM ensures beautiful bokeh.

The lens is equipped with two XD linear motors for faster and more accurate focusing when shooting videos and photos.

The SEL50F14GM is an E-mount lens from Sony that is perfect for video. It offers smooth, fast and continuous autofocus performance with minimized focus breathing when shooting video for better image quality.

Incredibly sharp images
The Sony E-mount lens offers outstanding resolution thanks to its modern optical design, which is achieved with an ED element, two XA elements and an aspherical element. It is therefore ideally suited for content creation as well as photo and video recording.

Beautiful bokeh effects
With the Sony fixed focal length lens and its circular aperture with 11 blades, beautiful bokeh effects with background blur can be achieved.

Fast and precise autofocus thanks to XD linear motors
The Sony lens is equipped with two XD linear motors, which enable faster and more precise focusing. Thanks to this function, you will never miss a shot again.

Consistent brightness and easy cleaning in any weather
Thanks to its maximum F1.4 aperture, the Sony lens ensures consistent brightness, regardless of the weather conditions. It is also equipped with a fluorine coating that repels water, oil and other contaminants and makes it easy to wipe off dust and fingerprints. These features make the lens ideal for shooting in all areas.

Professional ergonomics for demanding situations
The Sony 50mm F1.4 G Master lens features a dust-resistant and water-repellent design and versatile controls, making it an ideal companion in demanding situations both indoors and outdoors. It is also compatible with the Focus Breathing function to achieve even better results.