Sony Alpha ILCE-7 III + Sigma 20-60mm f2,8-4 DG (C) E-Mount

Sony Alpha ILCE-7 III (ILCE7M3) Body

The mirrorless digital camera Sony ILCE-7 III is characterized by its updated sensor design and is a camera suitable for both photo and video applications with a variety of work situations.

The newly developed 24.2 MP Exmor R BSI CMOS sensor and BIONZ X image processor are optimized for improved speed and low-light performance, enabling an impressive continuous shooting rate of 10 frames per second and improved autofocus performance for faster and more reliable subject tracking.

The updated Fast Hybrid AF system uses a combination of 693 phase detection points and 425 contrast detection areas for very fast focus acquisition in almost all lighting conditions and maintains focus on the subject more effectively. In addition to speed and autofocus, the processing improvements also ensure clearer images with greatly reduced noise throughout the sensitivity range of ISO 100-51200, which can even be extended to ISO 50-204800

. Video recording capabilities have been enhanced for improved quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, the a7 III utilizes 5-axis SteadyShot INSIDE sensor-shift image stabilization, which minimizes the occurrence of camera shake by up to 5 stops.

Aside from the imaging system updates, the body design of the Sony a7 III has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which features a tilting design to better support high and low angle work. A Tru-Finder OLED EVF viewfinder with 2.36 million pixels is responsible for bright and clear subject recognition,

two SD memory card slots are now available for greater shooting flexibility, and a larger NP-FZ100 battery can now also be used to provide up to approximately 710 shots per charge. For use in harsh conditions, the body is made of a robust magnesium alloy, and this and the a7 III's weather sealing make the body resistant to dust and moisture.

24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor
The 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to deliver high-resolution still images and video while minimizing noise and improving speed. This sensor design works with an on-chip lens design and anti-reflective coating, as well as the elimination of the optical low-pass filter, to improve shooting quality and increase detail.

In addition, a copper wire layer improves data transfer speed for the creation of 14-bit high resolution stills with a native sensitivity of ISO 100-51200, which can be extended to ISO 50-204800. In addition, the internal UHD enables 4K video recording with a wide dynamic range utilizing the full width of the full-frame sensor.

The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times while capturing an impressive 15 stops of dynamic range at low sensitivity levels. The sensor and processor combination also enables fast continuous shooting at up to 10 frames per second at full resolution, for up to 177 consecutive frames and with full-time AF/AE, whether using the mechanical shutter or the electronic shutter. When shooting in Live View mode, a continuous shooting rate of up to 8 frames per second is still possible.

Fast Hybrid AF system
An advanced 4D FOCUS system now uses a combination of 693 phase detection points, covering approximately 93% of the frame, together with 425 contrast detection areas to ensure reliable and fast autofocus and subject tracking. This fast hybrid AF system now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as significantly improved focusing in low light.

The use of phase detection points now enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens adapters with full continuous AF/AE tracking compatibility.

The Sony a7 III offers extensive customizable color and gamma controls, allowing users to adjust gamma, black level, knee, color level and more. Users can also utilize the same S-Log2 gamma curve found on high-end Sony Cinema, which brings up to 1300% more dynamic range to the video signal than the conventional REC709, increasing flexibility in post-production

. HLG (Hybrid Log-Gamma) support is also available for recording within a wide color space in addition to the BT.2020 color space. In addition to S-Log2, S-Log3 is also available to create an effective 14-stop dynamic range with improved grading control in the shadow to mid-tone range of the image.

Body design and integrated Wi-Fi/Bluetooth
The XGA OLED Tru-Finder EVF with a resolution of 2.36 million pixels and 0.78x magnification is responsible for a bright, clear and detailed image. This viewfinder design also enables the use of autofocus in focus magnifier mode as well as improved focusing to support manual focusing. In addition to the EVF, a 3.0" 922k-dot LCD is also mounted on the back of the camera, featuring a touch panel design for intuitive operation and focusing. The screen can also be tilted 107° upwards and 41° downwards to make it easier to work at high and low angles

, while the magnesium alloy chassis guarantees rigidity, durability and stability while keeping the weight down. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved to allow for more comfortable one-handed holding.

Weather sealing is used to resist dust and moisture and ensure reliable operation in harsh weather conditions.

With the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge. Dual SD memory card slots allow flexible file storage and editing and can be configured to partition raw and JPEG files or be used for overflow recording. One of the card slots is designed to support UHS-II memory cards. In addition to a micro USB port, a USB 3.0 Type-C port has been added to enable faster and more reliable tethering support. The USB Type-C port allows the camera to be charged via the host power source while plugged in, and

built-in Wi-Fi enables the Sony a7 III to instantly share images to mobile devices for direct online sharing to social networks, email and cloud. NFC (Near Field Communication) is also supported, enabling a one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the connected mobile device can also display a live image on its screen and remotely control the camera shutter. Bluetooth connectivity allows location data to be captured.

Other camera features
The "Ratings" feature allows you to assign values from 1-5 stars to images in the camera for faster editing and sorting during post-processing at home.

An advanced 1200-zone evaluative metering sensor delivers consistent and accurate results with multi-segment, center-weighted or spot metering. Highlight and Average metering modes help prevent blow-out highlights and ensure stable automatic exposure.

Anti-flicker shooting automatically detects and delays the shutter release to minimize the flicker effect for more consistent results in still images.

Housing design and integrated Wi-Fi/Bluetooth

• The XGA OLED Tru-Finder EVF has a resolution of 2.36m and 0.78x magnification for bright, clear and detailed viewing.
• This viewfinder design also enables the use of autofocus in focus magnifier mode as well as improved focus tracking for the benefit of manual focus operation.
• In addition to the EVF, a 3.0" LCD display with 922k dot is available on the rear, featuring a touch panel design for intuitive operation and focus control.
• The screen can also be tilted 107° upwards and 41° downwards, making it easier to work from high and low angles.
• The magnesium alloy body provides rigidity, durability and stability at a low weight,
• the lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for a more comfortable hand position.
• A weather seal protects the camera from dust and moisture, ensuring reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Two SD memory card slots allow for flexible file storage and handling.
• They can be configured to partition raw and JPEG files or be used for overflow shooting.
• One of the card slots is designed to support UHS-II memory cards.
• A USB 3.0 Type-C port has been added in addition to a micro USB port to provide faster and more reliable tethering support.
• The USB Type-C port allows the camera to be charged from the host power source while plugged in, and
• thanks to the built-in Wi-Fi connection, the a7 III can instantly transfer images to mobile devices for direct online sharing on social networks, email or cloud storage.
• NFC (Near Field Communication) is also supported, enabling a one-touch connection between the camera and compatible mobile devices; no complex setup is required. Once connected, the linked mobile device can also display a live image on its screen and remotely control the camera's shutter button.
• The Bluetooth connection allows location data to be captured.

Further functions

• The rating function allows you to assign stars from 1 to 5 to the images in the camera for faster editing and sorting in post-processing at home.
• The advanced 1200-zone evaluative metering sensor delivers consistent and accurate results when using multi-segment, center-weighted or spot metering
• , while the highlight and average modes help to avoid overexposed highlights and ensure stable automatic exposure respectively.
• The anti-flicker function automatically detects and times the shutter release to minimize the flicker effect for more consistent photo results.
• Image Effect Modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta) and Soft High-Key.
• Creative Style Modes: Standard, Vivid, Neutral, Clear, Deep, Bright, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 levels), Saturation (-3 to +3 levels), Sharpness (-3 to +3 levels).

Sigma 20-60mm f/2.8-4 DG Contemporary E-Mount

The Freedom of a 20mm Ultra-Wide-Angle Lens

As a new approach to the modern standard zoom lens, Sigma sought to achieve the ideal balance between wide-angle coverage and compactness. The result is a palm-sized design weighing just 385 g, offering a 20-mm ultra-wide-angle perspective and versatile macro capabilities that expand creative expression. Designed for both stills and video, this lens supports the artistic vision of creators. With its remarkable lightness, the Sigma 20–60 mm F2.8–4 DG Contemporary unleashes the expressive power of full-frame photography.

20–60 mm: Freedom in Image Composition

From a wide-angle 20-mm ultra-wide-angle perspective to a natural 60-mm perspective, this lens offers a wide range of expressive possibilities in a versatile Zoomlens. Capture everything—from expansive landscapes to everyday scenes and portraits—without having to change lenses. With a maximum aperture of f/2.8 at 20 mm, you can shoot confidently even in low-light conditions—such as indoors or at night—while keeping the ISO setting low.

20 mm for Everyday Use

Weighing just 385 g*1, this 3x zoom Zoom lens boasts an incredibly compact design—remarkable for an ultra-wide-angle lens with a minimum aperture of f/2.8. Thanks to its slim profile, it fits easily into any bag, making it ideal for everything from everyday snapshots and travel to hiking and video recording. Experience the image quality of a full-frame lens with unparalleled portability.

*1. The illustration refers to the L-Mount.

Consistently high optical performance across the entire Zoom range

Although the focus was on improved portability, no compromises were made in image quality. The optical design—consisting of 15 elements in 13 groups, including three aspherical elements and three SLD glass elements—ensures consistent sharpness across the entire Zoomrange. From everyday subjects to breathtaking travel experiences, every detail is reproduced with impressive clarity.

Macro Capabilities for Versatile Creative Options

The impressive close-up capability expands your photographic versatility. With a minimum focusing distance of 15.8 cm at 28 mm and a maximum magnification ratio of 1:2.3 at 35 mm, this lens delivers detailed close-ups that nearly match the performance of a semi-macro lens. Even at the telephoto end at 60 mm, it maintains a high magnification of 1:2.9—ensuring a seamless shooting experience across the entire Zoomrange and allows you to focus entirely on composing your shot without having to worry about the distance to the subject.

Designed to Minimize

Flare

and Ghosting

Flare and ghosting, which impair image quality, are minimized under all lighting conditions using state-of-the-art simulation technology. The high resistance to backlighting ensures clear and sharp images in all lighting conditions.

Fast and Quiet Autofocus with HLA System

An HLA (High-response Linear Actuator) linear motor is used as the AF drive, enabling fast autofocus with high-precision control to capture decisive moments. It also offers excellent tracking performance with fast-moving subjects, even at high frame rates. It was specifically developed for modern hybrid shooting and ensures seamless performance for both photos and videos.

Minimal Focus Shift

The lens is designed to minimize changes in the angle of view caused by focusing, enabling smooth, natural-looking focus transitions during video recording.

Dust- and Splash-Resistant Construction*1 / Water- and Oil-Repellent Coating

In addition to its dust- and splash-resistant construction, the front surface of the lens features a water- and oil-repellent coating, allowing photographers to shoot with confidence even in harsh outdoor conditions.

*1. The product is dust- and splash-resistant, but not waterproof. When using the lens near water, take care to avoid splashing large amounts of water onto it. If water enters the lens, it may cause serious malfunctions.