Sony Alpha ILCE-7 IV
With impressive image quality in a resolution of 33 MP, video recording in 4K 60p, precise handling and fast release functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers always have the best technology from Sony at their fingertips to realize their ideas with the α 7 IV and its first-class real-time autofocus for photo and video recording.
Stunning image quality
The 33 MP back-illuminated Exmor R full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from the latest professional cameras from Sony This allows you to capture lifelike and vibrant images in your own individual style.
Unrivaled autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject remains constantly in focus when taking photos or videos. In addition, the α 7 IV captures up to 10 frames per second with fast buffer release so you never miss a moment.
Unique operation
With a fast and sharp 3.69 million pixel electronic viewfinder, a new tilting 3" touchscreen and an integrated 5-axis image stabilization system (IBIS), the α 7 IV ensures a comfortable shooting experience and blur-free images. The new, intuitive menu system with touch function from Sony, a special rotary dial for photos/videos/slow motion and time-lapse as well as two card slots make it easy to switch between photo and video recording - so nothing stands in the way of your creativity.
Top-quality videos
Record videos in impressive 4K quality at up to 60p, with full pixel readout and without pixel binning. Demanding filmmakers can use the α 7 IV to record content in 4:2:2 10-bit and produce cinema-quality images using the S-CINETONE/S-LOG 3 image profiles without the need for extensive post-production work. Thanks to the incredibly fast real-time eye focus, the camera ensures that your subject's eye remains constantly in focus even when moving - with people, animals and birds. The α 7 IV also offers unique video tools such as breathing compensation, a digital audio interface for connecting professional audio microphones and a heat dissipation structure for recording over a long period of time.
Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD even without a memory card and stay connected with your followers at all times. Thanks to the latest generation 3.2 USB-C connectivity, the ultra-fast Wi-Fi chip and an automatic Bluetooth image backup mode, you can instantly stream your images and share them with the world.
Cutting-edge technology from Sony
Choose from more than 40 original full-frame lenses (optional) from Sony to unleash your creativity. With the lenses specially designed for Sony cameras, you can effortlessly take top-quality pictures.
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SEL FE 70-200mm f2.8 GM II
The Sony SEL70200GM2 full-frame lens is a particularly lightweight lens with a large aperture for
photos and movies
.It features an advanced optical design, an XA element (extreme aspherical element) for incredibly high resolution across the entire image area and beautiful background blur (bokeh). Four XD (Extreme Dynamic) linear motors ensure fast and quiet autofocus and precise tracking in this powerful and lightweight Sony G Master lens. The SEL70200GM2 is also an excellent lens for video shooting, offering continuously accurate and fast autofocus performance for videographers with minimized focus breathing as well as focus and axis shift when Zooming for outstanding shots.
Incredibly sharp
An XA element (extremely aspherical) as well as two ED elements (extra low dispersion), two Super ED elements and a newly developed ED aspherical element ensure
outstanding
sharpness
in this F2.8 telephoto lens provides outstanding resolution in all image areas and beautiful bokeh, making it an excellent full-frame lens for sports and wildlife photography, portraits and videography.
Beautiful background blur (bokeh)
This 70-200 mm lens has a circular aperture with 11 rounded blades for
exceptionally smooth, natural
bokeh
.This lens has a circular aperture with 11 rounded blades for exceptionally smooth, natural background blur, both at a wide aperture of F2.
Impressive sharpness and contrast
Even with extreme contrasts and in backlighting, the new Nano AR Coating II from Sony, which is applied evenly to the element surface, prevents internal reflections. As a result, flare and ghosting will not occur when using this FE lens as a lens for sports and wildlife photography or in other light-sensitive shooting situations.
Fast and precise
Four XD (Extreme Dynamic) linear motors with their powerful design ensure faster and more precise focusing than conventional lenses, both for photography and videography. You'll never miss a moment with this fast telephoto lens.
Professional ergonomics
The dust and moisture-resistant construction and versatile controls of this telephoto lens from Sony make it ideal for use in the most challenging situations - both indoors and outdoors.
Dynamic perspectives
The SEL70200GM2 lens from Sony offers minimal focus breathing as well as focus and axis shift when Zooming for refined images.
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