Sony Alpha ILCE 7R IIIA + Sony SEL 24-50mm f2.8 G

Sony Alpha ILCE-7R IIIA Body

High resolution and light sensitivity improve your images in terms of sharpness, naturalness and detail. Autofocus and tracking performance as well as the continuous shooting mode with up to 10 frames per second have been significantly improved. Professional operability for more efficiency! A lightweight, compact body allows for more flexible use

With an extremely high-resolution, back-illuminated 43.6 megapixel Exmor R CMOS full-frame sensor, ten frames per second and extra-fast autofocus, the α7R IIIA has a lot to offer over its predecessor. The 399 phase autofocus points cover around 68 percent of the sensor. There are also 425 contrast autofocus points. Even the eye autofocus is now twice as effective as before. The optical 5-axis image stabilizer gives the photographer 5.5 f-stops more leeway. Videographers will enjoy 4K videos with full pixel resolution and no pixel binning, while

professionals will appreciate the two SD card slots, the longer battery life and the superspeed USB connection (USB 3.1 Gen 1 Type C). The camera itself is small and compact.

The compact F2.8 Zoom

SEL 24-50mm f2.8 G

lens from Sony, perfectly matched to the Alpha cameras, optimizes everyday shooting

It offers outstanding G Lens™ resolution and great bokeh across the entire focal length range of 24-50mm. With modern optics, outstanding sharpness and deep bokeh, it is ideal for both photography and videography. With two optimized linear motors, it delivers strong autofocus performance for fast and precise focusing. It is ideal for movies and perfect for gimbals and drones as it supports internal Active Mode Stabilization and Breathing Compensation. Thanks to its remarkably compact and lightweight design, it offers outstanding performance even in challenging conditions, whether shooting or filming

Powerful everyday hero

Compact and lightweight F2.8 full-frame Zoom lens with versatile Zoom, G Lens™ resolution and style for extensive creative possibilities. The ideal companion for daily content creation in photo and video

Compact but powerful

The compact SEL2450G offers high quality. 4 aspherical elements, 2 ED elements and 11 aperture blades deliver sharp images, minimal aberrations and smooth bokeh

Ready for action

The Sony linear motors ensure sharp subjects in photos and videos. High frame rates such as 4K120p and 30 fps are supported. The SEL2450G unleashes the full potential of the Sony Alpha cameras.

Creative close-ups

The SEL2450G shines with 0.3x maximum magnification and 0.19 m minimum focus distance. Ideal for product and nature photography, for more varied daily content

Ideal for filming

F2.8 aperture, quiet autofocus and minimal focus breathing. Supports Breathing Compensation and active stabilization of Sony for cinematic shots with an easy set-up

Intuitive and robust

focus, Zoom, aperture rings for intuitive creative control. Fast manual focus with customizable buttons and MF with linear response. It is dust and moisture resistant, guaranteeing high reliability in all conditions