The application is not only the applicant's business card, but should also be seen as a first work sample. This is because the personnel managers of the big companies can already see from the documents and the application portfolio whether the applicant fits in with the company - or not. You should therefore pay attention to every detail when preparing the application documents and selecting the application portfolio. Materials must be carefully selected and the documents conscientiously written. Only then will you succeed in making a good first impression. And, as we all know, there is no second chance for a good first impression.
In a survey, HR professionals revealed what is important to them in an application: In general, it can be said that they do care about the external form of an application, but they take into account and tolerate the individual character and taste of each applicant. However, clear rules apply to the contents of the application portfolio. Concisely and precisely, the applicant's motivation and qualifications should emerge from the documents. Make sure the writing is neat and legible and make sure the company address is spelled correctly and the contact person is named correctly.
Personnel officers only take a second look at the envelope. It should be sour and also have a neat appearance. However, experts also know that an envelope can get damaged or wet during transport by post.
Despite this, the following applies in the application process: the simpler, the better! This is because the application must always stand out for its content and not for its packaging. However, there may be exceptions to this in creative industries or in marketing. When it comes to preferences for the application folder, however, opinions differ among recruiters as well. While one company prefers plastic binders with transparent film, another well-known company prefers fold-out cardboard folders. Depending on the work processes and the preferences of the person in charge, the applicant can therefore be completely wrong.
When it comes to colours, however, you should definitely go for muted tones such as black or blue. Flashy colours are more likely to be used in the creative sector. But in the classic sectors, the documents are more likely to be discreet and professional. Many companies now work with inbox software that scans incoming documents. For this reason, you should avoid a version of the application folder where each individual page is in a transparent sleeve. A two-page application folder with an additional transparent cover is a tip from recruiters to avoid being sorted out at the first inspection.
When it comes to colours, however, you should definitely go for muted tones such as black or blue. Bright colours are more likely to be used in the creative sector. But in the classic sectors, the documents are more likely to be discreet and professional. Many companies now work with inbox software that scans incoming documents. For this reason, you should avoid a version of the application folder where each individual page is in a transparent sleeve. A two-page application folder with an additional transparent folder cover is considered a tip by recruiters in order not to be sorted out right at the first sifting.
Applicants should generally not overestimate the effect of a cover page. The survey also showed that a cover sheet is only useful if recruiters can quickly and clearly include key data such as name, address, telephone number and e-mail address at first glance. Depending on taste, a portrait photo can also be included on the cover sheet.
A photo, by the way, may no longer be required of companies since 2006. This is stated in the General Equal Treatment Act (Allgemeines Gleichbehandlungsgesetz AGG) introduced at that time. However, it says that applications with a photo are very welcome and are an important aspect in the selection of applicants. But the quality of the photo is crucial. Real photos in high quality are preferred. When scanned, the photo quality often suffers. Many recruiters advise you to go to a competent photographer. If you go to a photo booth, you are definitely saving money at the wrong end.
The CV is now the crucial point that decides whether the applicant gets ahead. Together with the cover letter, it can make the difference between being invited to the interview. Spelling is also extremely important here. The individual presentation should be clear, complete and concise. But of course, references are also crucial.
For the right choice of application folder, you can choose from numerous folder types, models, colours and designs in our online shop. Whether classic, modern, plain, elaborate or creative - we have the right application folders for you and your new dream job.