Sony Alpha ILCE-7 IV + Sony SEL 24-50mm f2.8 G

Sony Alpha ILCE-7 IV (ILCE7M4)

With impressive image quality in a resolution of 33 MP, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers always have the best technology from Sony at their fingertips to realize their ideas with the α 7 IV and its first-class real-time autofocus for photo and video recording.

Stunning image quality
The back-illuminated 33 MP Exmor R full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from the latest professional cameras from Sony

you to capture lifelike and vibrant images in your own individual style.

Unrivaled autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject remains constantly in focus when taking photos or videos. In addition, the α 7 IV captures up to 10 frames per second with fast buffer release so you never miss a moment.

Unique operation
With a fast and sharp electronic viewfinder with 3.69 million pixels, a new tilting 3" touchscreen and an integrated 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. The new, intuitive menu system with touch function from Sony, a special rotary dial for photos/videos/slow motion and time-lapse as well as two card slots make it easy to switch between photo and video recording - so that nothing stands in the way of your creativity.

Top quality videos
Record videos in impressive 4K quality at up to 60p, with full pixel resolution and without pixel binning. Demanding filmmakers can use the α 7 IV to record content in 4:2:2 10-bit and produce cinema-quality images using the S-CINETONE/S-LOG 3 image profiles without the need for extensive post-production work. Thanks to the incredibly fast real-time eye focus, the camera ensures that your subject's eye remains constantly in focus even when moving - with people, animals and birds. The α 7 IV also offers unique video tools such as breathing compensation, a digital audio interface for connecting professional audio microphones and a heat dissipation structure for recording over a long period of time.

Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD even without a memory card and stay connected to your followers at all times. Thanks to the latest generation 3.2 USB-C connectivity, the ultra-fast Wi-Fi chip and an automatic Bluetooth image backup mode, you can instantly stream your images and share them with the world.

Cutting-edge technology from Sony
Choose from more than 40 original full-frame lenses (optional) from Sony to unleash your creativity. With the lenses specially designed for Sony cameras, you can effortlessly take top-quality shots.

Sony SEL 24-50mm f2.8 G

The compact F2.8 Zoom SEL2450G lens from Sony, optimizes everyday shooting

offering outstanding G Lens™ resolution and great bokeh across the entire 24-50mm focal length range. With modern optics, outstanding sharpness and deep bokeh, it is ideal for both photography and videography. With two optimized linear motors, it delivers strong autofocus performance for fast and precise focusing. It is ideal for movies and perfect for gimbals and drones as it supports internal Active Mode Stabilization and Breathing Compensation. Thanks to its remarkably compact and lightweight design, it offers outstanding performance even under difficult conditions, whether you're shooting or filming

Powerful everyday hero

Compact and lightweight F2.8 full-frame Zoom lens with versatile Zoom, G Lens™ resolution and style for extensive creative possibilities. The ideal companion for daily content creation in photo and video

Compact but powerful

The compact SEL2450G offers high quality. 4 aspherical elements, 2 ED elements and 11 aperture blades deliver sharp images, minimal aberrations and smooth bokeh

Ready for action

The Sony linear motors ensure sharp subjects in photos and videos. High frame rates such as 4K120p and 30 fps are supported. The SEL2450G unleashes the full potential of the Sony Alpha cameras.

Creative close-ups

The SEL2450G shines with 0.3x maximum magnification and 0.19 m minimum focus distance. Ideal for product and nature photography, for more varied daily content

Ideal for filming

F2.8 aperture, quiet autofocus and minimal focus breathing. Supports Breathing Compensation and active stabilization of Sony for cinematic shots with an easy set-up

Intuitive and robust

Focus, Zoom, aperture rings for intuitive creative control. Fast manual focus with customizable buttons and MF with linear response. It is dust and moisture resistant, guaranteeing high reliability in all conditions