Sony Alpha ILCE-7 IV + Tamron 28-75mm f2.8 + Tamron 50-400mm f4.5-6.3

Sony Alpha ILCE-7 IV (ILCE7M4)

With impressive image quality in 33 MP resolution, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best Sony technology at their fingertips to bring their ideas to life with the α 7 IV and its premium real-time autofocus for still and video shooting.

Stunning image quality
The 33 MP Exmor R rear-exposed full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adapted from the latest professional cameras from Sony allowing you to capture lifelike and vibrant images in your own unique style.

Unmatched Autofocus Performance

Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject will remain in focus at all times when shooting photos or videos. Plus, the α 7 IV shoots up to 10 frames per second with fast buffer release so you never miss a moment.

Unique Operation

With a fast and sharp 3.69 million-dot electronic viewfinder, a new 3" tiltable touchscreen, and a built-in 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. The new, intuitive Sony touch menu system, dedicated photo/video/slow-motion/time-lapse dial, and dual card slots make it easy to switch between photo and video shooting - so nothing gets in the way of your creativity.

Best quality video

Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Sophisticated filmmakers can shoot 4:2:2 10-bit content with the α 7 IV and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without much post-production effort. With incredibly fast real-time eye focus, the camera ensures that your subject's eye stays in focus all the time, even when moving - for people, animals and birds. The α 7 IV also features unique video tools such as Breathing Compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure for shooting over long periods of time.

Stay connected

Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD even without a memory card and stay connected to your followers at all times. With the latest Generation 3.2 USB-C connectivity, ultra-fast Wi-Fi chip, and an automatic Bluetooth image backup mode, you can instantly stream your images to share with the world.

Cutting-edge technology from Sony

Choose from more than 40 full-frame original lenses (optional) from Sony to let your creativity run wild.

Effortlessly capture the best quality shots with lenses designed specifically for Sony cameras.

TAMRON Lens Utility for user-defined functions

The lens is compatible with the new "TAMRON Lens Utility" software developed by Tamron specifically for configuring your own lenses. After installing the program on a computer, the 28-75 mm F2.8 G2 can be connected to the computer via a connection cable to customize various functions of the lens or to update the lens firmware. With the help of the personal configuration, the lens can be optimally adapted to the respective shooting situation, for example photo or video.

Functions of TAMRON Lens Utility

-

Setting options of the focus button ("Focus SetButton")

• A-B Focus: The focus automatically switches between two predefined focus positions (A and B)
• Focus Preset: The focus focuses on a predefined distance
• Switching the focus ring function (focus/aperture):
• The focus ring can be used alternately for focus or iris adjustment
• Activation of a camera function: The focus button
• can
be
• assigned a camera function
• The function of the focus button can be reset
• Focus ring with various setting options
• MF
• ring
• rotation
:
• Change the direction of focus ring rotation (clockwise or counterclockwise)
• MF method: select the focus method when using the focus ring
• Firmware update

Tamron 28-75mm f2.8 Di III VXD G2 Sony E-mount

Tamron is a pioneer in the class of compact fast standard Zoom lenses for mirrorless system cameras, and the new 28-75mm F2.8 G2 is the flagship of the next generation of lenses in this class. The 28-75mm F2.8 G2 is the successor to the 28-75mm F2.8 Di III RXD (modelA036). The evolution of the popular and globally awarded standardZooms represents Tamrons continued pursuit of the most powerful and user-friendly lens. As compact as its predecessor, the 28-75mm F2.8 G2 features a new optical design with greater resolving power and is compatible with the latest high-resolution system cameras. The Tamron-developed VXD (Voice-coil eXtreme-torque Drive) autofocus relies on a linear motor to ensure faster and more precise focusing. With a shortest focusing distance of18cm at 28mm and a maximum magnification of 1:2.7, the lens enables fascinating close-ups. The advanced ergonomic design of the body is designed for optimal lens handling.

Tamron 50-400mm f4.5-6.3 Di III VC VXD Sony E-mount

The 50-400mm F4.5-6.3 Di III VC VXD (model A067) is the first model in a new class of ultra-telephoto zoom lenses for mirrorless camera systems with full-frame sensors. Its 8x Zoom covers an exceptionally versatile focal length range: from the 50mm standard lens with a relatively wide angle of view and normal depth of field, to the 400mm ultra-telephoto, whose narrow field of view allows for greatly enlarged imaging. The 50-400mm F4.5-6.3 is remarkably compact, measuring just 183.4mm in length and weighing only 1,155g, yet it offers unparalleled imaging performance at all focal lengths.

The optical construction of the 50-400mm F4.5-6.3 incorporates several special glass elements that ensure high imaging performance throughout the Zoom range. The lens features Tamron's proprietary VXD (Voice-coile Xtreme-torque Drive) autofocus technology, which is based on an exceptionally quiet and fast-acting linear motor. The VC (Vibration Compensation) image stabilizer, also developed by Tamron, helps to achieve sharp images in low-light situations. The short close-up distance of the 50-400mm F4.5-6.3 allows macro photography at a scale of 1:2 (0.5x magnification). At focal length 50mm, the shortest focusing distance is only 25cm.

The ultra-telephoto zoom lens inspires with high ease of use and a revised body design. The barrel has a scratch-resistant surface and fits comfortably in the hand even during longer shooting sessions. The adjustment elements are optimally placed and can be operated intuitively. Like the other lenses in the Tamron E-series, the 50-400mm F4.5-6.3 has the same filter size (Ø67mm), so filters and protective caps fit all lenses in the series.

The 50-400mm F4.5-6.3 is compatible with the TAMRON Lens Utility, which allows customization of the lens' operation. For the first time, the "FocusLimiter" function is also available here, which can be used to limit the focus range in order to achieve even faster focusing.

For use in conjunction with a tripod, a tripod clamp (Arca-Swiss compatible) is available as an optional accessory.