Sony Alpha ILCE-7 IV + FE 24-70mm f2.8 GM II

Sony Alpha ILCE-7 IV (ILCE7M4)

With impressive image quality in a resolution of 33 MP, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers always have the best technology from Sony at their fingertips to realize their ideas with the α 7 IV and its first-class real-time autofocus for photo and video recording.

Breathtaking image quality

The back-illuminated Exmor R full-frame sensor with 33 MP, combined with the processing power of the new Bionz XR, delivers outstanding images with professional image quality - even in low light.

Both color processing and creative modes have been adopted from Sony's latest professional cameras, allowing you to capture lifelike and vibrant images in your own unique style.

Unrivaled autofocus performance

Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject remains constantly in focus when taking photos or videos. In addition, the α 7 IV captures up to 10 frames per second with fast buffer release so you never miss a moment.

Unique operation

With a fast and sharp electronic viewfinder with 3.69 million pixels, a new tilting 3" touchscreen and an integrated 5-axis image stabilization system (IBIS), the α 7 IV ensures a comfortable shooting experience and blur-free images. The new, intuitive menu system with touch function from Sony, a special rotary dial for photos/videos/slow motion and time-lapse as well as two card slots make it easy to switch between photo and video recording - so that nothing stands in the way of your creativity.

Top quality videos

Record videos in impressive 4K quality at up to 60p, with full pixel readout and without pixel binning. Demanding filmmakers can use the α 7 IV to record content in 4:2:2 10-bit and produce cinema-quality images using the S-CINETONE/S-LOG 3 image profiles without the need for extensive post-production work. Thanks to the incredibly fast real-time eye focus, the camera ensures that your subject's eye remains constantly in focus even when moving - with people, animals and birds. The α 7 IV also offers unique video tools such as breathing compensation, a digital audio interface for connecting professional audio microphones and a heat dissipation structure for recording over a long period of time.

Stay connected

Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD even without a memory card and stay connected with your followers at all times. Thanks to the latest generation 3.2 USB-C connectivity, the ultra-fast Wi-Fi chip and an automatic Bluetooth image backup mode, you can stream your images instantly and share them with the whole world.

Cutting-edge technology from Sony

Choose from more than 40 original full-frame lenses (optional) from Sony to unleash your creativity. With lenses specially designed for Sony cameras, you can effortlessly capture the best quality images.

Sony FE 24-70mm f2.8 GM II

The Sony SEL2470GM2 full-frame lens is a particularly lightweight lens with a large aperture, top image quality and improved operability for photos and movies. It features advanced optical design, two XA elements (extreme aspherical element) for incredibly high resolution across the entire image area and beautiful background blur (bokeh). Four XD (Extreme Dynamic) linear motors ensure fast and quiet autofocus and precise tracking in this powerful and lightweight Sony G Master lens.