Sony Alpha ILCE-7 IV + Tamron 35-100mm f2.8 Di III VXD

Sony Alpha ILCE-7 IV

With impressive image quality in a resolution of 33 MP, video recording in 4K 60p, precise handling and fast release functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best technology from Sony at hand to realize their ideas with the α 7 IV and its first-class real-time autofocus for photo and video recording.

Breathtaking image quality

The 33 MP back-illuminated Exmor R full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional image quality - even in low light.
Both color processing and creative modes have been adopted from the latest professional cameras from Sony allowing you to capture lifelike and vibrant images in your own unique style.

Unrivaled autofocus performance

Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject remains constantly in focus when taking photos or videos. In addition, the α 7 IV captures up to 10 frames per second with fast buffer release so you never miss a moment.

Unique operation

With a fast and sharp electronic viewfinder with 3.69 million pixels, a new tilting 3" touchscreen and an integrated 5-axis image stabilization system (IBIS), the α 7 IV ensures a comfortable shooting experience and blur-free images. The new, intuitive menu system with touch function from Sony, a special rotary dial for photos/videos/slow motion and time-lapse as well as two card slots make it easy to switch between photo and video recording - so that nothing stands in the way of your creativity.

Top quality videos

Record videos in impressive 4K quality at up to 60p, with full pixel readout and without pixel binning. Demanding filmmakers can use the α 7 IV to record content in 4:2:2 10-bit and produce cinema-quality images using the S-CINETONE/S-LOG 3 image profiles without the need for extensive post-production work. Thanks to the incredibly fast real-time eye focus, the camera ensures that your subject's eye remains constantly in focus even when moving - with people, animals and birds. The α 7 IV also offers unique video tools such as breathing compensation, a digital audio interface for connecting professional audio microphones and a heat dissipation structure for recording over a long period of time.

Stay connected

Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD even without a memory card and stay connected with your followers at all times. Thanks to the latest generation 3.2 USB-C connectivity, the ultra-fast Wi-Fi chip and an automatic Bluetooth image backup mode, you can stream your images instantly and share them with the whole world.

Cutting-edge technology from Sony

Choose from more than 40 original full-frame lenses (optional) from Sony to unleash your creativity. With the lenses specially designed for Sony cameras, you can effortlessly take top-quality shots.

Tamron 35-100mm f2.8 Di III VXD Sony E-mount

For mirrorless full-frame cameras

With the 35-100mm F2.8 Di III VXD, Tamron expands its portfolio with a particularly compact and lightweight premium Zoom lens with a continuous F2.8 aperture. Developed as a deliberate alternative to the multi-award-winning 35-150mm F2-2.8 Di III VXD (model A058), the new model is aimed at users who appreciate high image quality, a pleasant bokeh and a significantly reduced size and weight.

With an overall length of just 119.2 mm and a weight of just 565 g, the lens fits comfortably in any photo bag and is ideal for portrait, travel and reportage photography. The proven VXD (Voice-coil eXtreme-torque Drive) linear motor technology ensures fast, precise and quiet autofocus - ideal for reliably capturing natural facial expressions and fleeting moments.
Its excellent tracking performance is even suitable for the unpredictable movements of children and pets. In addition, its quiet operation is ideal for photos and videos in noise-sensitive environments.

Thanks to a close focusing distance of just 0.22 m in the wide-angle range, the lens also opens up creative possibilities for detailed close-ups, such as tabletop or indoor subjects. Compatibility with the Tamron Lens Utility software enables individual adjustments for photo and video applications. The overall package is rounded off by high-quality workmanship, a uniform filter size of 67 mm and a high level of operating comfort.

Smooth, precise operation for comfortable photography

The 35-100 mm F2.8 was developed with particular care in terms of the operability of the rings to ensure comfortable everyday photography. Improvements to the internal structure and greater precision of the ring mechanism ensure smooth and consistent movement. In addition, carefully selected friction materials provide natural torque and intuitive focus and Zoom control.

Creativity at close range - ideal for indoor photography

With a minimum object distance (MOD) of 0.22 m in the wide-angle range (maximum magnification 1:3.3), this lens enables close-ups of your subject. It is ideal for tabletop shots in cafés and interiors and transforms everyday scenes into artistic images that are enhanced by the bokeh of the F2.8 aperture.

Compatible with the TAMRON Lens Utility™ application

The 35-100 mm F2.8 is compatible with Tamron Lens Utility, the dedicated application available as a mobile version (iOS (2) and Android (3) OS) and PC version (4). Without special video or photo equipment, users can assign practical functions (5) to the lens to improve the shooting experience. Firmware updates are available via the PC version. (6)

(2) To connect your iOS smartphone and the lens, use the separately available accessory TAMRON-LINK (model TL-01).
(3) To connect your Android smartphone and the lens, use the separately available accessory TAMRON-LINK (model TL-01) or the TAMRON connection cable (USB type C to type C (model CC-350)).
(4) To connect your PC and the lens, use the separately available accessory TAMRON Connection Cable (USB Type A to Type C (model CC-150) or USB Type C to Type C (model CC-350)).
(5) The functions available in this application vary depending on the lens and connection.
(6) Lens firmware updates are not supported by the mobile version. The TAMRON Lens Utility for PC is required for firmware updates.

Trademarks
The product and service names mentioned in this description are trademarks or registered trademarks of their respective companies.

*iOS is a name of Apple Inc. IOS is a trademark or registered trademark of Cisco.
**Android is a trademark or registered trademark of Google LLC.