The
philosophy of GPO
The company GPO was founded in 2015 by former executives and specialists from the optics industry with the goal of offering nature-loving customers particularly high-quality optics with a significant increase in features at an extremely fair price-performance ratio. This is made possible by particularly lean as well as flexible and efficient corporate structures and processes. The main pillars are the segments hunting, nature observation, golf, authorities as well as OEM. GPO products are already represented in over 40 countries, mostly under the GPO brand, but often also under the brands of OEM partners. The group's headquarters are located in Germany in the south of Munich (Inning am Ammersee). All central departments such as research & development, product management, engineering & design, quality control, marketing & sales, administration and logistics are also located here. With some of the most beautifully designed, high quality and high performance products on the market, we invite our customers to discover GPO and experience your passion for nature in a new way. True to our motto: "Enjoy your Passion."
Our commitment to quality
Every new product begins at our headquarters in Germany with specification, development including optical design, and mechanical construction. Key components such as the fiber reticle or the electronics are developed and manufactured entirely in Germany. Software and menu navigation (e.g. rangeguide, rangetracker) are also specified and programmed here, taking into account aspects of intuitive user guidance. GPO attaches great importance to a high-quality, modern and ergonomic design as well as to selected materials (e.g. engraved and colored decorative rings or control elements, rubber-armored aluminum eyecups or magnesium bridges of the binoculars with soft-touch coating). Important tooling, such as for magnesium die casting or rubber injection molding, is developed and owned by GPO. Therefore, all GPO products run under the label "Designed & Engineered in Germany" and have a 10-year warranty. Final assembly takes place in our international manufacturing network under GPO quality philosophy and standards. From there, all products go back to the headquarters in Germany, where they undergo a 100% final quality inspection and are packed and shipped with the extensive accessories and documentation. In doing so, GPO always acts in a sustainable, resource-saving and environmentally conscious manner.
Our PASSION™ ED 8x/10x 32mm binoculars are our most compact and lightweight binoculars and offer the perfect entry into the world of high quality observing optics at an unbeatable price/performance ratio. The slim and ergonomic design has been combined with the use of high quality materials. The entire housing is made of magnesium. Thanks to ED lenses, multi-coatings and matched optics, they offer a wide field of view, high edge-to-edge sharpness and transmission values, as well as shortened close focus. Their ruggedness and optical performance make them unique performers in their class. You will not find a comparably equipped binocular in this price range.
PASSION™ ED PASSION™
ED binoculars offer the perfect entry into the world of high quality observation optics at an unbeatable price/performance ratio. The slim and ergonomic design has been combined with the use of high quality materials. The entire housing is made of magnesium. Thanks to ED lenses, multi-coatings and adapted optics, they offer a large field of view, high marginal sharpness and transmission values, as well as shortened close focusing. Their ruggedness and optical performance make them unique performers in their class.
Compact design with full performance
The PASSION™ ED 8x/10x32mm models are our most compact and lightweight binoculars, without any concessions in optical performance and durability (see magnesium body). Available in four appealing colors: black, green, sand, Brown
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