Sony Alpha ILCE-7 III + Tamron 35-100mm f2.8 Di III Di III VXD

Sony Alpha ILCE-7 III

The mirrorless digital camera Sony ILCE-7 III is characterized by its updated sensor design and is a camera suitable for both photo and video applications with a variety of work situations.

The newly developed 24.2 MP Exmor R BSI CMOS sensor and BIONZ X image processor are optimized for improved speed and low-light performance, enabling an impressive continuous shooting rate of 10 frames per second and improved autofocus performance for faster and more reliable subject tracking.

The updated Fast Hybrid AF system uses a combination of 693 phase detection points and 425 contrast detection areas for very fast focus acquisition in almost all lighting conditions and maintains focus on the subject more effectively. In addition to speed and autofocus, the processing improvements also ensure clearer images with greatly reduced noise throughout the sensitivity range of ISO 100-51200, which can even be extended to ISO 50-204800

. Video recording capabilities have been enhanced for improved quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, the a7 III utilizes 5-axis SteadyShot INSIDE sensor-shift image stabilization, which minimizes the occurrence of camera shake by up to 5 stops.

Aside from the imaging system updates, the body design of the Sony a7 III has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which features a tilting design to better support high and low angle work. A Tru-Finder OLED EVF viewfinder with 2.36 million pixels is responsible for bright and clear subject recognition,

two SD memory card slots are now available for greater shooting flexibility, and a larger NP-FZ100 battery can now also be used to provide up to approximately 710 shots per charge. For use in harsh conditions, the body is made of a robust magnesium alloy, and this and the a7 III's weather sealing make the body resistant to dust and moisture.

24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor

The 24.2 megapixel Exmor R CMOS sensor works with the BIONZ X image processor to deliver high-resolution still images and video while minimizing noise and improving speed. This sensor design works with an on-chip lens design and anti-reflective coating, as well as the elimination of the optical low-pass filter, to improve shooting quality and increase detail.

In addition, a copper wire layer improves data transfer speed for the creation of 14-bit high resolution stills with a native sensitivity of ISO 100-51200, which can be extended to ISO 50-204800. In addition, the internal UHD enables 4K video recording with a wide dynamic range utilizing the full width of the full-frame sensor.

The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times while capturing an impressive 15 stops of dynamic range at low sensitivity levels. The sensor and processor combination also enables fast continuous shooting at up to 10 frames per second at full resolution, for up to 177 consecutive frames and with full-time AF/AE, whether using the mechanical shutter or the electronic shutter. When shooting in Live View mode, a continuous shooting rate of up to 8 frames per second is still possible.

Fast hybrid AF system

An advanced 4D FOCUS system now uses a combination of 693 phase detection points, covering approximately 93% of the frame, together with 425 contrast detection areas to ensure reliable and fast autofocus and subject tracking. This fast hybrid AF system now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as significantly improved focusing in low light.

The use of phase detection points now enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens adapters with full continuous AF/AE tracking compatibility.

The Sony a7 III offers extensive customizable color and gamma controls, allowing users to adjust gamma, black level, knee, color level and more. Users can also utilize the same S-Log2 gamma curve found on high-end Sony Cinema, which brings up to 1300% more dynamic range to the video signal than the conventional REC709, increasing flexibility in post-production

. HLG (Hybrid Log-Gamma) support is also available for recording within a wide color space in addition to the BT.2020 color space. In addition to S-Log2, S-Log3 is also available to create an effective 14-stop dynamic range with improved grading control in the shadow to mid-tone range of the image.

Body design and integrated Wi-Fi/Bluetooth

The XGA OLED Tru-Finder EVF is responsible for a bright, clear and detailed image with a resolution of 2.36 million pixels and 0.78x magnification. This viewfinder design also enables the use of autofocus in focus magnifier mode as well as improved focusing to support manual focusing. In addition to the EVF, a 3.0" 922k-dot LCD is also mounted on the back of the camera, featuring a touch panel design for intuitive operation and focusing. The screen can also be tilted 107° upwards and 41° downwards to make it easier to work at high and low angles

, while the magnesium alloy chassis guarantees rigidity, durability and stability while keeping the weight down. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved to allow for more comfortable one-handed holding.

Weather sealing is used to resist dust and moisture and ensure reliable operation in harsh weather conditions.

With the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge. Dual SD memory card slots allow flexible file storage and editing and can be configured to partition raw and JPEG files or be used for overflow recording. One of the card slots is designed to support UHS-II memory cards. In addition to a micro USB port, a USB 3.0 Type-C port has been added to enable faster and more reliable tethering support. The USB Type-C port allows the camera to be charged from the host power source while plugged in, and

built-in Wi-Fi enables the Sony a7 III to instantly share images to mobile devices for direct online sharing to social networks, email and cloud. NFC (Near Field Communication) is also supported, enabling a one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the connected mobile device can also display a live image on its screen and remotely control the camera shutter. Bluetooth connectivity enables location data to be captured.

Other camera functions

The "Ratings" function allows you to assign values from 1-5 stars to images in the camera for faster editing and sorting during post-processing at home.

An advanced 1200-zone evaluative light metering sensor delivers consistent and accurate results with multi-segment metering, center-weighted metering or spot metering. Highlight and Average metering modes help prevent blow-out highlights and ensure stable automatic exposure.

Anti-flicker shooting automatically detects and delays the shutter release to minimize the flicker effect for more consistent results in still images.

Housing design and integrated Wi-Fi/Bluetooth

• The XGA OLED Tru-Finder EVF has a resolution of 2.36m and 0.78x magnification for bright, clear and detailed viewing.
• This viewfinder design also enables the use of autofocus in focus magnifier mode as well as improved focus tracking for the benefit of manual focus operation.
• In addition to the EVF, a 3.0" LCD display with 922k dot is available on the rear, featuring a touch panel design for intuitive operation and focus control.
• The screen can also be tilted 107° upwards and 41° downwards, making it easier to work from high and low angles.
• The magnesium alloy body provides rigidity, durability and stability at a low weight,
• the lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for a more comfortable hand position.
• A weather seal protects the camera from dust and moisture, ensuring reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Two SD memory card slots allow for flexible file storage and handling.
• They can be configured to partition raw and JPEG files or be used for overflow shooting.
• One of the card slots is designed to support UHS-II memory cards.
• A USB 3.0 Type-C port has been added in addition to a micro USB port to provide faster and more reliable tethering support.
• The USB Type-C port allows the camera to be charged from the host power source while plugged in, and
• thanks to the built-in Wi-Fi connection, the a7 III can instantly transfer images to mobile devices for direct online sharing on social networks, email or cloud storage.
• NFC (Near Field Communication) is also supported, enabling a one-touch connection between the camera and compatible mobile devices; no complex setup is required. Once connected, the linked mobile device can also display a live image on its screen and remotely control the camera's shutter button.
• The Bluetooth connection allows location data to be captured.

Further functions

• The rating function allows you to assign stars from 1 to 5 to the images in the camera for faster editing and sorting in post-processing at home.
• The advanced 1200-zone evaluative metering sensor delivers consistent and accurate results when using multi-segment, center-weighted or spot metering
• , while the highlight and average modes help to avoid overexposed highlights and ensure stable automatic exposure respectively.
• The anti-flicker function automatically detects and times the shutter release to minimize the flicker effect for more consistent photo results.
• Image Effect Modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta) and Soft High-Key.
• Creative Style Modes: Standard, Vivid, Neutral, Clear, Deep, Bright, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 levels), Saturation (-3 to +3 levels), Sharpness (-3 to +3 levels).

Tamron 35-100mm f2.8 Di III VXD Sony E-mount

For mirrorless full-frame cameras

With the 35-100mm F2.8 Di III VXD, Tamron is expanding its portfolio with a particularly compact and lightweight premium Zoom lens with a continuous F2.8 aperture. Developed as a deliberate alternative to the multi-award-winning 35-150mm F2-2.8 Di III VXD (model A058), the new model is aimed at users who appreciate high image quality, a pleasant bokeh and a significantly reduced size and weight.

With an overall length of just 119.2 mm and a weight of just 565 g, the lens fits comfortably in any photo bag and is ideal for portrait, travel and reportage photography. The proven VXD (Voice-coil eXtreme-torque Drive) linear motor technology ensures fast, precise and quiet autofocus - ideal for reliably capturing natural facial expressions and fleeting moments.
Its excellent tracking performance is even suitable for the unpredictable movements of children and pets. In addition, its quiet operation is ideal for photos and videos in noise-sensitive environments.

Thanks to a close focusing distance of just 0.22 m in the wide-angle range, the lens also opens up creative possibilities for detailed close-ups, such as tabletop or indoor subjects. Compatibility with the Tamron Lens Utility software enables individual adjustments for photo and video applications. The overall package is rounded off by high-quality workmanship, a uniform filter size of 67 mm and a high level of operating comfort.

Smooth, precise operation for comfortable photography

The 35-100 mm F2.8 was developed with particular care in terms of the operability of the rings to ensure comfortable everyday photography. Improvements to the internal structure and greater precision of the ring mechanism ensure smooth and consistent movement. In addition, carefully selected friction materials provide natural torque and intuitive focus and Zoom control.

Creativity at close range - ideal for indoor photography

With a minimum object distance (MOD) of 0.22 m in the wide-angle range (maximum magnification 1:3.3), this lens enables close-ups of your subject. It is ideal for tabletop shots in cafés and interiors and transforms everyday scenes into artistic images that are enhanced by the bokeh of the F2.8 aperture.

Compatible with the TAMRON Lens Utility™ application

The 35-100 mm F2.8 is compatible with Tamron Lens Utility, the dedicated application available as a mobile version (iOS (2) and Android (3) OS) and PC version (4). Without special video or photo equipment, users can assign practical functions (5) to the lens to improve the shooting experience. Firmware updates are available via the PC version. (6)

(2) To connect your iOS smartphone and the lens, use the separately available accessory TAMRON-LINK (model TL-01).
(3) To connect your Android smartphone and the lens, use the separately available accessory TAMRON-LINK (model TL-01) or the TAMRON connection cable (USB type C to type C (model CC-350)).
(4) To connect your PC and the lens, use the separately available accessory TAMRON Connection Cable (USB Type A to Type C (Model CC-150) or USB Type C to Type C (Model CC-350)).
(5) The functions available in this application vary depending on the lens and connection.
(6) Lens firmware updates are not supported by the mobile version. The TAMRON Lens Utility for PC is required for firmware updates.

Trademarks
The product and service names mentioned in this description are trademarks or registered trademarks of their respective companies.

*iOS is a name of Apple Inc. IOS is a trademark or registered trademark of Cisco.
**Android is a trademark or registered trademark of Google LLC.