Sony Alpha ILCE-7CR silver + Tamron 28-75mm f2.8 Di III VXD G2

Sony Alpha ILCE-7CR Housing silver

Extreme full-frame resolution. Ultra compact

Shoot anywhere with high resolution with the Alpha 7C R - the ultimate compact camera designed to deliver stunning detail effortlessly and with ease. The power of the 61.0 MP full-frame sensor allows all creative ideas to come to life. Reliable real-time tracking combined with advanced AI processing captures the right moment effortlessly and accurately. Capture 4K video with a cinematic feel in an instant with versatile log recording, LUTs and S-Cinetone, while

the grip extension and multiple control options via OLED viewfinder, adjustable LCD, touch menu and customizable dials allow for comfortable shooting. Results can be easily transferred and shared with the Creators' App

The Alpha 7C R is the perfect companion for portrait, landscape and street photographers, with plenty of resolution for versatile post-processing and framing. The freedom of flexibility with this lightweight and compact design

Compact size, stylish design

The Alpha 7C R from Sony offers the perfect combination of compactness and elegance. As the smallest full-frame camera in Sony's Alpha series, it offers professional image quality in a compact body that suits any lifestyle. It can be carried in your bag or over your shoulder for creative freedom wherever you go

Discover professional image quality

The Alpha 7C R offers unsurpassed resolution with a 61.0 MP Exmor R™ full-frame sensor, BionZ XR processor and built-in 7-stop stabilization. Razor-sharp details are captured in all lighting conditions and there are no limits to creativity with landscapes, street scenes and portraits

Never miss the decisive moment - with AI autofocus for photos and videos

Alpha 7C R's advanced AI processing unit ensures precise tracking of subjects

from a range of eye detection options for people, animals or birds and freeze motion with continuous shooting at 8 frames per second and 4K slow motion

Optimized for even better creative experiences

The Alpha 7C R is compact and easy to use. The tilting display and improved electronic viewfinder allow even more creativity. The camera can be easily controlled using the dials on the front and rear and the touch menu. The long battery life and an external handle make it easy and comfortable to use

4K recordings in cinema quality

The Alpha 7C R offers 4K 60p and FHD 120p recording at 10-bit 4:2:2 for movie-like images. S-Cinetone and log shots capture cinematic moments and LUTs can also be imported to capture unique moments with a cinematic feel.

Tamron 28-75mm f2.8 Di III VXD G2 Sony E-mount

Tamron is a pioneer in the class of compact fast standard Zoom lenses for mirrorless system cameras, and the new 28-75mm F2.8 G2 is the flagship of the next generation of lenses in this class. The 28-75mm F2.8 G2 is the successor to the 28-75mm F2.8 Di III RXD (ModelA036). The further development of the popular and worldwide award-winning standard Zoom represents Tamron's ongoing quest for the most powerful and user-friendly lens. The 28-75mm F2.8 G2, which is just as compact as its predecessor, has a new optical construction with greater resolving power and is compatible with the latest high-resolution system cameras. The VXD (Voice-coil eXtreme-torque Drive) autofocus developed by Tamron is based on a linear motor to ensure faster and more precise focusing. With a shortest focusing distance of 18cm at 28mm and a maximum magnification of 1:2.7, the lens enables fascinating close-ups.

advanced ergonomic design of the housing is geared towards optimum handling of the lens

TAMRON Lens Utility for user-defined functions

The lens is compatible with the new "TAMRON Lens Utility" software, which was specially developed by Tamron to configure its own lenses. After installing the program on a computer, the 28-75 mm F2.8 G2 can be connected to the computer via a connection cable in order to customize various functions of the lens or update the lens firmware. With the help of the personal configuration, the lens can be optimally adapted to the respective shooting situation, for example photo or video

Functions of TAMRON Lens Utility

Setting options of the focus button ("Focus SetButton")

• A-B focus: The focus automatically switches between two predefined focus positions (A and B)

• Focus Preset: The focus focuses on a predefined distance

• Change of the focus ring function (focus/aperture):

• The focus ring can be used alternately for focus or aperture adjustment

• Activation of a camera function: The focus button can be assigned a camera function

  *The focus button function can be reset
  - Focus ring with various setting optionso

• MF ring rotation: Changing the direction of rotation of the focus ring (clockwise or counterclockwise)

• MF method: Selection of the focus method when using the focus ring

• Firmware update