Sony Alpha ILCE-7 IV + Tamron 17-28mm + 28-75mm + 70-180mm

With impressive image quality in 33 MP resolution, video recording in 4K 60p, precise handling, and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best Sony technology at their fingertips to bring their ideas to life with the α 7 IV and its premium real-time autofocus for still and video shooting.

Stunning image quality
The 33 MP Exmor R rear-exposed full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from latest Sony professional cameras, allowing you to capture lifelike and vibrant images in your own unique style.

Unmatched autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject will remain in focus at all times when shooting photos or videos. Plus, the α 7 IV shoots up to 10 frames per second with fast buffer release so you never miss a moment.

Unique operation
With a fast and sharp 3.69 million-dot electronic viewfinder, a new 3" tiltable touchscreen, and a built-in 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. With Sony's new intuitive touch menu system, a dedicated photo/video/slow-motion/time-lapse dial, and dual card slots, it's easy to switch between photo and video shooting - so nothing gets in the way of your creativity.

Highest quality video
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Sophisticated filmmakers can shoot 4:2:2 10-bit content with the α 7 IV and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without the hassle of post-production. With incredibly fast real-time eye focus, the camera ensures that your subject's eye stays in focus all the time, even when moving - for people, animals, and birds. The α 7 IV also features unique video tools such as Breathing Compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure for shooting over long periods of time.

Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD, even without a memory card, and stay connected to your followers at all times. With the latest Generation 3.2 USB-C connectivity, ultra-fast Wi-Fi chip, and an automatic Bluetooth image backup mode, you can instantly stream your images to share with the world.

Cutting-edge technology from Sony
Choose from more than 40 full-frame original lenses (optional) from Sony to let your creativity run wild. Effortlessly capture the best quality shots with lenses designed specifically for Sony cameras.

Tamron 17-28mm f2.8 Di III RXD

The 17-28mm F2.8 Di III RXD Zoom lens is based on the same development concept as the 28-75mm F2.8 Di II RXD (model A036). The special features of both lenses include their exceptionally high image quality and compact, handy design. With a length of just 99 mm and a weight of only 420 g, the Tamron 17 28mm F2.8 is unrivaled in its class for compactness and lightness. The barrel does not change size when Zooming and focusing, contributing to the excellent hand-holding of this ultra-wide-angle zoom lens and making this Zoom the ideal choice for users who travel a lot.

• Fast hybrid autofocus
• Eye detection AF
• Direct Manual Focus (DMF)
• integrated lens correction (vignetting, color fringing, distortion)
• Lens firmware update via camera

Tamron 28-75mm F2.8 Di III RXD for Sony E-mount

The Tamron 28-75mm F2.8 Di III RXD promises radiant images with beautiful background blur. A high-speed standard Zoom lens designed specifically for mirrorless cameras.

The high speed of F2.8 provides excellent image quality and beautiful bokeh effects. It is lightweight, compact and weighs only 550g with an overall length of just 117.8mm. The new RXD autofocus is extremely quiet and perfect for video shooting.

The lens is great for any type of photography, from portraits to landscape or street photography.

• F2.8 aperture for beautiful bokeh effects
• Light weight of only 550 g
• Compact design with an overall length of only 117.8 mm
• Short focusing distance (19 cm at wide angle, 39 cm at telephoto)
• New, extremely quiet RXD autofocus - ideal for video recording
• Splash-proof body
• Fluorine coating facilitates cleaning of the front lens
• Compatible with SONY's DMF (Direct Manual Focus) function

Tamron 70-180mm f2.8 Di III VXD Sony E-mount

The 70-180mm F2.8 Di III VXD (model A056) is a fast tele-Zoom lens for Sony full-frame mirrorless cameras. Its most outstanding feature is its high image quality at a consistently high open aperture of F2.8, as well as its handy body.

With a length of only 149 mm (at 70mm) and a weight of only 810 g, it is the lightest and most compact lens in its class. Multiple special optical glass elements ensure excellent imaging performance from the center to the edges of the image.

Automatic focusing is achieved with Tamron's newly developed VXD (Voice-coil eXtreme-torque Drive) autofocus. The short focusing distance of 0.85 m opens up new photographic expression possibilities for the user. A special feature of the 70-180mm F2.8 is its ability to focus on a subject at 70mm with manual focus from a close distance of just 0.27m. With this lightweight tele-Zoom lens, you can get close to the subject in any situation - and reward yourself with a perfect shot to boot!